Coors Beverage Co. is an iconic American brand rooted in heritage, outdoor culture, and classic Americana, with a visual identity that naturally extends into lifestyle apparel. Work spanned key brands under the portfolio including Coors Light, Miller, Miller Genuine Draft, and Miller High Life. I led creative direction and apparel design, developing collections that translated archival Coors graphics into modern, retail-ready product. My process was grounded in vintage research—advertising, packaging, and outdoor references—refined through a contemporary lens to create designs that feel both authentic and current. Collections focused on cohesive, wearable assortments with strong attention to print realism, aging, and placement. Product achieved wide retail placement across Urban Outfitters, PacSun, Buckle, Hot Topic, and Tillys.