General Motors is an iconic automotive company spanning performance, luxury, and utility across brands including Chevrolet, GMC, Cadillac, and Buick. Each carries a distinct identity, from street performance to off-road capability. I led creative direction and apparel design, translating GM’s legacy into retail-ready collections. My process was rooted in vintage ads, vehicle design language, and subcultures like street racing and 4x4, allowing for graphics that felt authentic yet cohesive across brands. Collections focused on wearable, story-driven assortments that balanced nostalgia with modern trends, bringing GM’s heritage into a contemporary retail space.