All Elite Wrestling (AEW) is one of the fastest-growing entertainment and professional wrestling brands of the modern era, blending sports, culture, and larger-than-life personalities into a globally recognized platform. I developed apparel graphics and licensed merchandise concepts focused on capturing the unique identity, imagery, and fan appeal of individual wrestlers. My process centered around retail research, trend awareness, and translating character-driven storytelling into commercially strong, production-ready product for both retail and live event environments. Collections and merchandise were distributed through retailers including Hot Topic, alongside exclusive event merchandise sold at AEW shows and live events nationwide.