Screen Stars Best is a heritage-driven apparel brand rooted in vintage American T-shirt culture, reintroducing iconic graphics through a modern lens. I led creative direction and apparel design across multiple collections, developing graphics that translate music and cultural references into retail-ready product. My process focused on archival research and vintage band merchandise, drawing from artists like The Rolling Stones, Nas, and Beastie Boys to create designs that feel authentic yet current. Each piece was built with attention to print realism, ensuring graphics sit naturally within the garment through thoughtful placement, distressing, and ink treatment. The collections delivered cohesive, wearable assortments and achieved placement in major retailers including Nordstrom, Complex, and Urban Outfitters.